Friends and Family Collections

Jostens professional sports jewelry department, now known as the The Champions Collective, crafts rings that define legacy and capture the unique journey of a franchise through artful storytelling. In addition to the rings crafted for the players and coaches themselves, a friends and family and/or fan collection is often included in our partnership.

When the news comes through of a collaboration with a new team my role was to outline concepts for how we could market these additional collections in both print and digital spaces. To keep up with the speed of the delivery times of the rings the concepts and build out would follow an accelerated timeline.