Jostens College Champ division celebrates a prestigious club of champions. Reaching a title of this magnitude is a dream for many, but a reality for an elite few. Each year those elite winners are contacted with the future opportunity to create their rings. This collateral is designed to build excitement and symbolize exclusivity.

Our email Marketing campaign was sent out to the top 25 football teams in the NCAA. We filmed a video hero highlighting the exclusive group the future champions will be winning into. With dim lighting and reflective surfaces we curated an upscale, premium feel.

Role

Video Art Direction

Art Direction

Abby Steffen

Videography

James Cordell