Senior apparel and letter jackets make up a major part of Jostens scholastic division. To support the role out of the yearly catalog, supplemental imagery is used across the various consumer touch points.

During our two day shoot we were tasked with shooting imagery of the 2026 grad gear for both the product landing page along with a library of versatile assets for senior apparel and letter jackets that could be used throughout the year for cross functional marketing purposes. Styling and model posing typically leans on the traditional side, but with this shoot we played with little extra personality and confidence along with the addition of colored lighting.

ASSETS IN ACTION