Scholastic Catalog 2026

The school year 2026 scholastic catalog took a themed approach to concepting opposed to an evergreen branded campaign, typical to the department. Music was the driving inspiration behind the creative translating through the design elements, copy and art direction.

My role as the AD of Letter Jacket and Mascot Shop was to specialize in those respective spreads within the overall catalog. Taking the existing look and feel I designed the two spread layouts and directed talent at the shoot to translate the look through imagery. We later interpreted the theme through additional channels. Included are my concepts for paid social from inspiration to execution.