Scholastic Grad Lifestyle
Through the Jostens Ambassador program, we connected with a school in Brazoswood Texas to photograph students in new school year 2027 product designs. Talent consisted of a group of around 15 students with little to no model experience. In a three days, three different locations we captured over 500 images to be used across multichannel collateral for the Scholastic Marketing business and beyond.
Scholastic Grad In-Studio
We supplemented the lifestyle imagery with studio shots of the new styles for school year 2027. This was broken into two shoots. Product on model with with four student models and two parents, and a second shoot product lay downs. Product was shot on white to be used as is or outlined with a bold colored background added.
Art Direction
Abby Steffen
Photography
James Cordell, Steve Herder
Stylist
Jocelyn Kracke
Talent
Local Brazoswood Texas High School students,
Wehmann Talent Agency