Scholastic Catalog 2027

The 2027 theme chosen for our school year campaign was “Get Into It.” We explore personality, style, class unity, passions and school pride, traditions and heritage. It feels both relatable and personally inspiring to students. The concept and catalog design were tested against student focus groups, monthly sales rep committee meetings, and various rounds of marketing review to land of the final design.

The look and feel includes bold colors and nostalgic graphic elements that pay homage to senior year memories and the bittersweet feeling of graduation along with our Gen Z audience’s appeal to vintage motifs. My role in this projects included layout design of the graduation apparel spreads and photo art direction of our Texas student ambassador shoot.