ASSETS IN ACTION

The goal of The Mascot Shop Back to School shoot was to create versatile multi-seasonal assets that work across all marketing channels & audiences. We wanted to capture authentic back-to-school energy — real school environments, student-led moments and community pride.

After an involved few months of styling, talent and shot list prep, we built a multi-use content library. The library includes photo and videos for social, email, landing pages, all both B2B and B2C. Blending individual and group lifestyle assets for a well-rounded library. I led shoot prep, communications with Seattle production team and Art Direction of the entire 3 day shoot with novice student talent.